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  Should You Use Facebook To Market Your Business? Not all platforms work for all businesses.  Pinterest is great for a few different niches — personal development, fashion, DIY, etc. LinkedIn is great for B2B.  Instagram and TikTok are great if you want to market to a younger audience.  But Facebook? It works for pretty much every business.  Here’s a visual overview of all the different industries that maintain a cost-per-click of under $3  with Facebook ads.