Should You Use Facebook To Market Your Business? Not all platforms work for all businesses. Pinterest is great for a few different niches — personal development, fashion, DIY, etc. LinkedIn is great for B2B. Instagram and TikTok are great if you want to market to a younger audience. But Facebook? It works for pretty much every business. Here’s a visual overview of all the different industries that maintain a cost-per-click of under $3 with Facebook ads.