Not all platforms work for all businesses.
Pinterest is great for a few different niches — personal development, fashion, DIY, etc.
LinkedIn is great for B2B.
Instagram and TikTok are great if you want to market to a younger audience.
But Facebook? It works for pretty much every business.
Here’s a visual overview of all the different industries that maintain a cost-per-click of under $3 with Facebook ads.
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